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Cultivating trust: can the Magazine 360 foster self-regulation?
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for ...
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Another lens in a media strategist’s toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and ...